ghost designer
co-design | production
expert bespoke accessories
KASSL EDITIONS
development & production management | factory sourcing
bags | shoes
After the international success of a newly launched coat brand, KASSL EDITIONS wished to introduce a unique bag collection.
Both the idea and the design were crystal clear for the brand owners. However they lacked the necessary technical knowledge and experience of the bag industry.
In order to get this new business category kickstarted, Ilse Cornelissen, owner of the international concept store GRAANMARKT 13 and one of the co-owners of the KASSL EDITIONS brand, approached STUDIO CUOIO.
No need to say that we were delighted to develop this new series of Kassl bags. We sourced a factory that matched with the needs and values of Kassl, and set up strong fundamentals for the brand to build upon.
Until today, STUDIO CUOIO still works together with the KASSL team. Together we explore new products, materials and business opportunities.
